Why Nulo?

Nulo was created with a simple mission: help pets live healthier, more active lives through Premium Nutrition. Founder Michael Landa was inspired by his own dog, Max, and set out to create recipes built around what dogs and cats truly need. That commitment led to the launch of Nulo in Austin, Texas, where the brand began developing thoughtfully crafted food with guidance from animal nutrition experts.

What makes Nulo stand out is its focus on High Quality Ingredients and purposeful nutrition. Nulo recipes are known for high animal-based protein, lower carbohydrate levels, and low-glycemic ingredients that help support steady energy and healthy body condition. Many recipes also include a patented probiotic to support digestive and immune health, making Nulo a strong option for pet parents who want both taste and function in every bowl.

For pet parents looking for Trusted Brands, Nulo is worth considering because it brings together modern nutritional science, great ingredient quality, and recipes designed for real-life needs. Whether you are shopping for a growing puppy, an active adult dog, or a cat with specific preferences, Nulo offers a variety of options that make it easier to Feed With Confidence. At Wagging Tails, we are proud to offer premium food choices that help support pet wellbeing and give families more ways to nourish their pets with care.